OK- here’s the deal on blogging. Blogging is like jogging, except with a “B”. I haven’t written anything of significance since High School- 1978. And as with jogging, I’m a little out of shape- I’m feeling winded after only 3 sentences.
My lead designer, Jennifer Williams, has been after me to start a Blog. She’s like, “It’s easy, just do a Blog in the morning and Twitter throughout the day”. The similarities to bodily functions was not lost on me. If only it were that easy.
The voice you hear in this Blog will mostly be mine. My Blogs will consist of either my reminiscing or ranting about something. Jen will occasional post. It will most likely be about oddities that occur around the studio.
I will try and be accurate with dates and names. But I am lazy- so fact checking will be limited to a quick Google search or scratching my head before I write. If you happen to read something and know it to be inaccurate, please feel free to comment. Not that I will make any effort to correct the post, but I most likely won’t refute you either. Unfortunately I’ve been doing this a long time (graphic design) without keeping records. The only reference point I have is what kind of horrible fashion I was embracing at the time, or if it was pre-marriage or after marriage.
I have a self-deprecating sense of humor. I’m somewhat cynical, although I prefer to call it “keeping it real”. What you read here, I hope, you will find entertaining and perhaps even educational.
Our graphic design projects for Quest Imaging began by merging their logo and branding with San Joaquin Community Hospital, and extended to a variety of print projects. This includes a five panel brochure, postcards, a pop-up banner display, and yearly ads for Breast Cancer Awareness Month.
Mountain River Adventures is an outdoor adventure company in Kernville, CA. We have designed a variety of print designs for their business including rack cards, brochures, posters, signage, campground site maps, T-shirts, and stickers/decals for their equipment. One of the highlights for us is designing their Fat Tire Festival T-shirt every year. The theme is always somewhere between spooky and funny, and we capture it through detailed custom illustrations!
BPS has locations all along the west coast. Not only have we designed their corporate identity for things like letterhead, business cards, and brochures, we have also designed a variety of employee apparel. The T-shirts for the various branches are illustrated to feature the landmarks for each city. Over the years we have designed several custom illustrations for screen printed T-shirts, as well as designing for embroidery on caps and hats.
We’ve been designing for Lengthwise Brewing Company since it was the original Bootleggers in 1994! As a loyal client for decades, our project list includes graphic design for everything from product packaging, beer labels, T-shirts, menus, stickers, coasters, and signage. Our designs can be seen all over Lengthwise Restaurants, and anywhere Lengthwise products are sold. Some of our favorite projects include custom hand-drawn label illustration for Cyber Bully and Widthwise Ale, and a double truck ad featured in Bakersfield Life Magazine honoring Lengthwise with the Best of 2015 Award.
Most people probably think of Lengthwise as the place that brought fresh brewed beer to Bakersfield. Probably because those same people forgot or never visited Bootlegger’s restaurant when it was open. Ralph Fruguglietti (owner of Frugatti’s) opened Bootleggers restaurant in the Ice House, just north of the Garces Circle off Chester Avenue, around 1994. It’s big draw was the brewery inside. A couple of dudes by the name of Jeff Williams and Darin Schwicker were put in charge of making the beer and managing the restaurant. Ralph even bottled two of the more popular flavors, Big Red and the Voluptuous Blonde ales. At the time we had done the logos for both Frugatti’s and Bootlegger’s, so Ralph commissioned us to design the labels for the bottles. Jim Bennett a talented illustrator working for me at the time, did the illustrations and designed the logos. His wife served as the model for the Voluptuous Blonde. This was pre-computer times. Both illustrations were painstakingly rendered with colored pencils.
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