South High Brand Questionnaire

This questionnaire will help you define your aesthetic and help us understand how to design a unique identity for your school!

1. What do you want the new branding to accomplish?

2. Who is your target audience?

3. Does your target audience have a problem that you have the solution for?

4. What are some big goals for your school? What do you envision for the future of South High?

5. Do you have a tagline or school slogan? If so, would you like it stated alongside your logo?

6. Who is your competition? How are you different?

7. What makes your school unique? What do your students and faculty love about South High?

8. When people think of South High School, how do you want them to feel?

9. What adjectives best describe South High School?

10. List words to describe the students:

11. List words to describe the faculty and staff::

12. List words to describe alumni:

13. List words to describe the South High community:

14. Are there common words from each of these categories? Choose your favorites and write them below:

15. What areas of your current identity do you want to keep, if any at all? Please explain

16. Branding in Action: The best way to think about branding is to see an inspiring example. List any brands, (from other schools or institutions) that you love and tell us why?

17. Which "logo styles" do you like the most? (From samples below)

1. Modern

2. Illustrative

3. Type-Focused

1. Modern:

2. Illustrative:

3. Type-Focused:

18. Which of these "brand styles" do you like the most? (From samples below)

1. Modern

2. Classic

3. Minimal

1. Modern:

2. Classic:

3. Minimal:

19. Any additional details or creative considerations?

Your Name (Optional)

If you have collected any visual inspiration upload here. (Pinterest Board, Google Search, photos, etc.)
Max. file size: 64 MB.

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Time to bring your identity ideas to life!